About:
Competitive information field generates a specific pattern in the mind of the consumer - the expectations, which he will produce to new immigrants to the market, and the filters through which he will assess the existing players. When you have a holistic vision of that pattern, you have a choice - built into it or tear it. This service is recommended for clients that are just going to enter the market, when they create USP, as well as for companies whose market is at a stage of maturity, and they need to update their marketing tools.
Conducting for top (7-10) players in the market, among them client's company (incl. check how defined players corresponds to client)
Customize a comparative table:
- Qualitative analysis of positioning (options: mission and value proposition, UTP, key messages, history, strengths, benefits, how it works)
- Site Analysis
- Content features & Lead Generation Points
- Social Trusted Triggers / Know-How
- Analysis of primary and secondary marketing offers
- Analysis of price packages (not for big e-shops)
- Traffic Sources / Promotion Channels
- e-Business Models (optionally)
- Payment Features
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