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Independent Campaign Analysis and Evaluation is vital to achieving a true understanding of marketing performance. However, this insight is often hard to uncover as both media owners / providers and agencies are incentivised by volume of spend and will paint a positive picture of performance.
I will review the data generated by different types of marketing campaign and combine into a model designed to see the effect of the activity on key business performance indicators.
This is most helpful for clients looking to map disparate efforts across multiple teams and agencies or those increasing or decreasing marketing investment as part of a planning cycle.
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