About:
How this will help your business: my structured branding guide will solidify your company's personality & positioning while the accompanying digital strategy doc provides a measurable plan to implement a successful marketing campaign.What I'll need from you: company mission, defined business success metric(s), website or other source of content, example of an existing campaign (if available)
End deliverable:
Branding guide: outlines your company's defining characteristics, positioning, target audience, customer lifecycle, etc.. This will inform your digital marketing plan & will be a great tool for future projects. Please note, I am not creating an entire brand from scratch; I am taking an existing brand & refining/building it out further.
Timing: 3 days, 1 round of revisions (2 days)
Digital marketing plan: maps out the optimal digital strategy for promoting your company. The plan will include a detailed timeline for a 3-6 month campaign, channels, audiences, suggested messaging, % spend in each platform, goals for success, etc.
Timing: 3 days, 1 round of revisions (2 days)
Add-ons:
Set-up on digital platforms ($75/platform)
Creative campaign ($150)
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