About:
Why you need this GIG? - To clearly articulate why people should buy from you?
I will NOT provide ‘expert advice’. I am no expert on "your business" and neither can I offer advice, basis what other businesses are doing, since each business is UNIQUE.
I help businesses identify their unique positions and craft messages to dominate the chosen position!
Approach:
Step 1) Questionnaire: To Understand the target segment and current positioning
Step 2) Brand refresh: Derive at the core value proposition statements, basis responses and 1 round of feedback
Step 3) Brand Bible: Hand-over the value proposition Pyramid that serves 3 key objectives:
1) A well-articulated set of messages outlining why a prospect should buy from you
2) An internal reference guide to help sales and marketing teams communicate value to prospects
3) A foundation for existing & new employees to create campaigns/ stories, that consistently communicates value, even as you apply different tactics.
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