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Have you ever been even more excited to try a new restaurant because you see it’s busy and popular? Ever booked a hotel in booking.com because it was hot selling and you didn't want to miss? Have you ever purchased a product after a recommendation from somebody else?
That’s called “Social Proof” and is what psychologists call a “decision heuristic” — a shortcut for making decisions. Social proof is a very powerful psychological concept that many companies leverage in their marketing. It’s the positive influence created when someone finds out that others are doing something. It’s also known as informational social influence and “the bandwagon effect”.
ProveSource shows off your proudest moments (signups, purchases, reviews) as they happen, turning your website into an environment that compels buyer action.
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