About:
How much does a refund/cancellation policy really matter?Does anyone actually read these things? Isn't it just a formality?
It can be easy to think this way, but the fact is, this stuff matters.
Done wrong, it can:
- Attract unqualified buyers, freebie seekers, and problem customers
- Cause you to lose chargebacks and disputes
- Actually prime people to cancel. People who otherwise might have been great customers.
Instead, when you hire me to help you get it right, you'll see
- Higher retention rates
- Fewer customer questions and complaints
- Fewer disputes, and a much easier time winning those you do still get
Bottom line?
Your refund policy is an important piece of sales and marketing.
I'll help you get it right.
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